AFTER DARK
An artist showcase highlighting emerging talent through live performances and creative expression. From start to finish, the night was fueled by energy, community, and a passion for independent artistry.
PRINT DESIGN
BRANDING
SOCIAL MEDIA ASSETS
MARKETING MATERIALS
OBJECTIVE
To create and execute a cohesive marketing campaign for the ‘AFTER DARK’ artist showcase, including branding, poster design, and social media promotions, to drive audience engagement and event success.
TOOLS USED
ADOBE PHOTOSHOP
ADOBE LIGHTROOM
CANVA
BRAND STRATEGY
‘AFTER DARK’ was a high-energy artist showcase with bold, grungy visuals and targeted social media promotion. A cohesive design across posters and digital assets built anticipation, drove engagement, and boosted attendance.